Marketing refers to any actions a company takes to attract an audience to the company’s product or services through high-quality
messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of
demonstrating product value, strengthening brand loyalty, and ultimately increasing sales. At first, I wondered why marketing was a necessary component during product development, or a sales pitch, or retail distribution. But it makes sense when you think about it — marketers have the firmest finger on the pulse of your consumer persona.